Srinagar : Jammu and Kashmir Chief Minister Omar Abdullah, ministers and MLAs took the cleanliness pledge under the Swachhata Hi Seva 2026 campaign at the Legislative Assembly on Tuesday.
A special Swachhata Signature and Pledge campaign was organised at the Assembly Complex, with the elected representatives joining together to reaffirm the message of cleanliness, collective responsibility and sustained public participation, a government spokesperson said.
The chief minister, ministers, MLAs and other dignitaries participated in the campaign and joined the signature initiative, reaffirming the importance of making cleanliness a shared responsibility and an integral part of everyday life, he said.
The initiative was part of the nationwide Swachhata Hi Seva campaign, being observed from September 17 to October 2, 2026 under the theme “Swachhata Mein Sahbhag; Swachh Bharat, Viksit Bharat.”
The campaign places emphasis on Jan Bhagidari (public participation), transformation of cleanliness target units and public places, youth engagement, sanitation worker welfare, source segregation and waste-to-wealth initiatives, the spokesperson said.
Participation of the elected representatives in the campaign provided a strong platform to reinforce the message that cleanliness transcends institutional boundaries and requires sustained involvement of citizens, communities and public representatives, he said.
The campaign also encourages the MLAs to carry the message of Swachhata to their respective constituencies and promote community participation in cleanliness drives, responsible waste management, source segregation and other sanitation-related initiatives, he added.
The Directorate of Rural Sanitation has been coordinating the Swachhata campaign in the Union Territory, after formally launching it at the Khonmoh Block in Srinagar on September 17.
At the launch, Director General of Rural Sanitation Anoo Malhotra called for transforming cleanliness from a time-bound campaign into a sustained habit and emphasised that Swachhata should have no defined beginning or end.
The campaign in the Assembly further strengthened this message by bringing the principles of Jan Bhagidari, collective action and behavioural change into the highest democratic forum of the Union Territory, the spokesperson said.
